Online:Crown Store

This article is about the in-game store. For the store on the official website, see PC/Mac Store.

The Crown Store is an in-game store which allows for the purchasing of exclusive content, such as items and DLC. Crowns are the currency required to buy things from the store, and can be purchased separately or obtained by paying for an ESO Plus subscription. There is no way to earn Crowns in-game.

Crowns and Crown Store items cannot be sold or transferred to other accounts.

If you have an account on both megaservers, you will be able to use your Crowns on both servers; however, any items purchased will remain on the server that they were purchased on.

The Crown Store has new items added monthly. The items may have themes: if there is a DLC based on Daedra, for example, then there may be items in the shop that are Daedric-themed. Items in the Crown Store have a "preview" function, so that you can see what an item looks like with your character before purchasing it.

For a list of items, see one of the following links:

• Crown Crates
• DLC
• Quest Starters
• Upgrades
• Utility
• Houses
• Furniture
• Style Parlor
• Crafting
• Wardrobe
• Dyes
• Mounts
• Non-Combat Pets

Obtaining Crowns

Crowns can be obtained in the following ways: Purchased on the store: 750 for $7.99 USD 1500 for $14.99 USD For the same amount of money, you can instead purchase 1 month of ESO Plus and get 1650 crowns. 3000 for $24.99 USD 5500 for $39.99 USD 14000 for $99.99 USD 21000 for $149.99 USD This isn't any more efficient than buying 14k for 100 dollars, but costs you more upfront. Having an ESO Plus subscription; 1650 crowns per month are given at the start of the subscription period. 500 Crowns are given to all accounts with a copy of the game, whether they were created prior to or after the addition of the Crown Store. Winning official contests or attending certain conventions

The following table summarizes the rates of return, rounded to hundredths of a crown per dollar. The entries with parentheses are the Crown allotments that come from an ESO+ subscription. In the Crowns column, the table lists the total number of Crowns received and the length of the subscription. In the Cost column, the total cost is listed with the monthly cost in parentheses.

Crown Store Rates of Return

Crowns	Cost (USD)	Crowns Per Dollar
750	7.99	93.87
1500	14.99	100.07
3000	24.99	120.05
5500	39.99	137.53
14000	99.99	140.01
21000	149.99	140.01
1650 (30 Days)	14.99 (14.99)	110.07
4950 (90 Days)	41.97 (13.99)	117.94
9900 (180 Days)	77.94 (12.99)	127.02
19800 (365 Days)	139.99 (11.67)	141.44

Gifting

Update 18 introduced gifting to the Crown Store, which allows players to gift Crown Store items to other players directly.

Certain criteria must be met before the ability to gift is unlocked; new players need to become an ESO Plus member or make a Crown Pack purchase and wait 30 days in order to gain the ability to gift. Existing players who have never purchased Crown Packs or ESO Plus must also make a Crown Pack purchase and wait 30 days. Players with an existing history of purchases and ESO Plus membership will have gifting unlocked for them.

The gift recipient has 14 days to accept or decline the gift. If they decline then it returned to the original sender who is unable to make use of it themselves, although they can resend it or send it to a different player. Player Housing and "instant unlock" items like Bag Space Upgrades and Curse of Vampirism are not able to be gifted at this time.

Senders can write a personal message or choose from a small selection of preset messages, listed below:

 

Preset messages

• Thanks for having my back, fellow adventurer!
• This one hopes you will enjoy this sleek gift!
• I erect the spine of friendship and present you with this gift!
• May this gift serve you and your house, Sera!
• Please accept this gift with honor. Long life and harmony to you!
• Please accept this gift in Y'ffre's name, my friend.
• A gift for you, and a wish for a long and prosperous life!
• Use this gift in good health, blood of my blood!

Likewise, those who receive gifts can do the same with thank-you messages, the presets of which are listed below:

 

Preset messages

• Thank you for the unexpected gift, my friend!
• Many thanks, my five-clawed friend! Bright moons light your path!
• Thanks beyond measure, my fine f'lah!
• By bark and birth, your kindness is appreciated, Hist-friend!
• Fortune favors me with a friend such as you. Walk in radiance.
• Many thanks, and may Auriel protect you!
• May the Eight protect and reward you for your kindness.
• By Shor's Bones, you honor me greatly!

Special Offers

Limited Time Offers

Name		Price	In-game description	Notes	Date Removed
	Crow Caller	0FreeFree	The rarest crow callers have been known to summon more than just birds during the Witches Festival. See what strange and sinister secrets await you!	Use the whistle to start the 2016 Witches Festival quest, The Witchmother's Bargain.	1 November 2016 13 October 2016
	Event Ticket	00250250	A Ticket used to purchase rare goods from the Impresario, Event Merchant.	These tickets will become available whenever there is an event running.	(?) (?)

All

Name		Price	In-game description	Notes	Date Removed
	Any Race, Any Alliance Bundle	020002,000	Unlocks the ability to create characters of any Alliance regardless of race. Represent your Alliance with a Mount, Pet, Costume, and Hat! Also contains a Race & Name Change Token, 3 Experience Scrolls, and a collection of Treasure Maps.	In addition to unlocking the "Any Race, Any Alliance" feature, the bundle also contains: 1x Name and Race Change, Alliance Rider Hood, Alliance Rider Outfit, Alliance War Dog, Alliance War Horse, Coldharbour Treasure Map, Covenant Treasure Map, Dominion Treasure Map, Pact Treasure Map, 3x Major Gold Coast Experience Scroll	4 June 2019
	Starter Pack	00500500	Utility pack of consumables such as Potions, Foods, Soul Gems, Repair Kits, XP Scrolls, and Poisons—plus a Black Panther Cub Pet!	The fifth iteration of the starter bundle, containing 5 Experience Scrolls, 5 Fortifying Meals, 240 Lethal Poisons, 5 Repair Kits, 10 Soul Gems, 30 Tri-Restoration Potions, and a Striped Senche-Panther Cub.	PC/Mac: 22 May 2017 Console: 6 June 2017
	Starter Pack, Adept	010001,000	Utility pack of consumables such as Potions, Foods, Soul Gems, Repair Kits, XP Scrolls, Riding Lessons, and Poisons—plus a White Mane Horse and 3 Costumes!	An expanded starter pack, containing 10 Experience Scrolls, 10 Fortifying Meals, 255 Lethal Poisons, 10 Repair Kits, 20 Soul Gems, 90 Tri-Restoration Potions, 5 Riding Capacity Lessons, 5 Riding Speed Lessons, 5 Riding Stamina Lessons, Crafty Lerisa's Thief Outfit, Knight of the Flame outfit, Mages Guild Research Robes, a White Mane Horse, and an exclusive Dye Stamp.	PC/Mac: 22 May 2017 Console: 6 June 2017

Notes

• On Xbox One the Crown Store can be used to buy ESO Plus subscription time from the Xbox Marketplace. PS4 ESO Plus subscriptions must be bought through the PlayStation Store.
• A "Pay to Lose" category was added to the Crown Store for April Fools' Day 2017, as a reference to the "Pay to Win" trope often associated with subscription-free MMO games which gain revenue through a cash shop. It contained a level 1 broom two-handed weapon and a level 1 bucket heavy helmet.
• Lore snippets taken from the Crown Store Showcase series can be read here.
• Anyone with an existing account at the time of the change to Tamriel Unlimited - whether with an active subscription or not - was given 100 crowns for every month that they had been subscribed.
• Anyone with an active subscription at the time of the change to Tamriel Unlimited was given 1500 crowns per month remaining (with 0-30 days counting as 1 month, 30-60 counting as 2 months, and so forth).
• Players who originally created an ESO account with ZeniMax but later switched to the Japanese version lost all remaining Crowns upon making the transition to DMM.